All patients find it difficult to understand medical content. It’s even more difficult when the subject is a surgery or a significant procedure. Face-to-face clinician-patient communications is Read more...

Most clinicians would instinctively say Yes . In surgical practices the daily reality is clear: provider management want more fee-generating activities, and fewer staff. Oh: and more satisfied Read more...

Imagine if Amazon was only paid when a product was returned because it didn’t satisfy the customer’s needs. Crazy, isn’t it. Now apply that same logic to secondary medical care in Read more...

Providers have a difficult time maintaining surgery profits. Yes, there are exceptions but friendly drinks with provider CFOs tell the tale. The headlines of $35K knee replacements make you think Read more...

To a level unimaginable years ago, almost all the activities of customer-facing workers are mandated : what to do, what to say, what not to say, what to do if, even how to speak. Yes, robot-like but Read more...