About Us

We bring the experience and skills that come from 1 billion interactions with consumers, to the business of patient engagement. We provide a delivery system that comes with tools that engage, inform and empower patients. A system surgeons want for their patients, patients want to use, and that will bring hospitals proven benefits.


Meet the team

Thomas A Poynter, PhD. CEO, Founder

Ex-MIT Sloan School professor, now serial entrepreneur. Focused on building self-learning apps that engage people. Built Simply Interactive Inc. into a supplier of innovative apps to Amazon, AT&T, and Walmart. Ph.D. London Business School

Jack Auer, Commercialization

New technologies med tech executive. MCS, Inc., Chief Commercial Officer, U.S. division 2015-2016; DVT Prophylaxis; Oridion Capnography, Vice President Marketing 2005-2013; Needham MA. launched and commercialized innovations in medical in patient monitoring, therapeutics, specialty physiologic sensors  –software, capital equipment, consumables and DME operations. BBA University of Pennsylvania, Wharton School


Product Management

High growth medical tech executive. COO & Managing Partner 2012-2017, Cambridge; Digital Health consulting and product development.  Incubated digital health products; launched innovations in digital therapeutics and diagnostics, patient engagement, and chronic condition management. BS with Honors; Computer Science and Biology from Stanford

Phil Young, Bsc, Software Engineering

Creative, brilliant and modest. Building innovative applications for 25 years. Simply Interactive Inc. Boston Head of Software Engineering 2014-2017 creating andenhancing applications for the world leaders in four business segments. eSupport.com. Andover, Engineering Manager managing engineers in three time zones. Co-founder 62NDS Solutions.  B.Sc. University of Auckland